Identify the questions that repeat
Start with recurring product availability, variant, delivery, return, policy, compatibility, and navigation questions. Group them by the source needed for a reliable answer.
Connect the sources needed for those answers
Review Shopify product data, variants, policies, FAQ content, size guidance, and merchant rules. The assistant cannot resolve a repetitive question safely if the source itself is missing or unclear.
Answer before creating avoidable queue work
When the configured information supports a direct answer, the visitor can receive it in the conversation without first creating work for an operator. The actual effect depends on question mix, source quality, and store configuration.
Keep exceptions and private work with humans
Complaints, private order work, custom discounts, unsupported product claims, and policy exceptions should remain within the merchant's approved human workflow.
Measure the workflow without inventing outcomes
Track which questions are answered from a source, which require clarification, and which reach an operator. Do not assume a fixed ticket-reduction percentage or business outcome across different stores.
Improve the source when gaps appear
Use unresolved or repeated questions to improve product descriptions, policies, FAQ content, and escalation rules. Retest after major catalog or policy changes.
