Connect catalog and policy facts customers actually need
Start with product records, variants, inventory signals, delivery information, returns, payments, care instructions, compatibility notes, and approved brand content. Decide which source owns each fact when website and commerce records differ.
Test discovery, comparison, and support journeys
Use real questions about product differences, options, suitability, delivery, and returns. Confirm that recommendations explain the match and use current product links instead of generic suggestions.
Keep sensitive claims and exceptions controlled
Do not infer health, allergy, fit, compatibility, or delivery claims that the source does not establish. Ask for clarification or notify a configured operator when the decision needs merchant judgment.
Evaluate against the brand’s own baseline
Track usable answers, product-link engagement, unresolved requirements, policy questions, and operator handoffs. Results vary with catalog completeness, traffic, merchandising, and implementation.
